Written and published in 1991 by Linda Bridges & William F. Rickenbacker, The Art of Persuasion is “A National Review Rhetoric For Writers.” Unlike the promise on the dust jacket I did not find this to be engaging, witty, blunt, or readable. My writing could use some improvements, but I found it hard to get anything from these experts. It was interesting that the sections are; grab the reader, surprise the reader, please the reader, amuse the reader, and persuade the reader. While they covered these subjects the authors did not succeed in providing any of these things to me. Truth be told, I could not bring myself to finish the book even though it’s a sparse one hundred pages.