Framing the Dialogue

Posts Tagged ‘the science of fear’

The Science of Fear

My first thought about how to describe The Science of Fear was “Wow.”  It is a fascinating look at fear, risk, risk perception and the psychology and marketing behind it all.  Yes marketing.  News outlets offer sensational stories that often give us misleading information to get us to watch, read, and listen.  The recurring theme is how our “head” is often at odds with our “gut” when we filter information about risk.  You’ll have to read it to find out which wins most often. 

Air Scare

I am reading a book titled The Science of Fear (book review to come soon) and was struck by a recent op/ed in our local paper that hit on the essence of the book. Pittsburgh has suffered under the “Smokey City” label for years even though most of the steel mills and major industry has been long gone. My mother tells of the days when she had to change blouses twice a day because of the soot in the air. Pittsburgh is not that city any more, but many folks behave and advocate as if it is and groups use the historic image to bash the area while seeking stricter and stricter regulations on air emissions.  It is as if some of these groups cannot accept that things are way better.