One of the most quoted “rules” in Saul Alinsky’s Rules For Radicals book is Rule 13. This rule is under the tactics section of the book and that is a better way to think of this. In this tactic, you are taught to select a specific target, a person. Government bodies (i.e. Congress, etc.) or buildings (i.e. Washington, city hall, etc.) allow blame to be shifted too easily.
“Pick the target, freeze it, personalize it, and polarize it.”