Framing the Dialogue

Posts Tagged ‘head’

Fear Itself

Many articles that are meant to be “sensational” really just convey facts that play on many of our mostly irrational fears or the “gut” reaction described beautifully by author Daniel Gardner in his book The Science of Fear. These articles attempt to grab your “gut” long before providing more rational data (i.e. boring stuff) to your “head” that counters that fear they hope to exploit.

I’ll try to identify the “irrational” fear and please note that some of the fears may be somewhat rational until you look at other risk factors. You’ll have to decide whether the media just wants to attract consumers or have a real political agenda. I’ll opine – you decide.

The Science of Fear

My first thought about how to describe The Science of Fear was “Wow.”  It is a fascinating look at fear, risk, risk perception and the psychology and marketing behind it all.  Yes marketing.  News outlets offer sensational stories that often give us misleading information to get us to watch, read, and listen.  The recurring theme is how our “head” is often at odds with our “gut” when we filter information about risk.  You’ll have to read it to find out which wins most often.