Blink
Using the phrase “The Power of Thinking Without Thinking” to describe your own book does not sound like a smart way to publicize your book. I thought that there was far too much thinking without thinking going on in the world. So why would I read this?
I liked Malcolm Gladwell’s first book The Tipping Point not just for its information, but also because of his writing style. Gladwell’s books provide a lot of information, but he writes in a very readable style and in an interesting way. Based on this, I bought the book.
