Framing the Dialogue

Posts Tagged ‘daniel gardner’

The Science of Fear

My first thought about how to describe The Science of Fear was “Wow.”  It is a fascinating look at fear, risk, risk perception and the psychology and marketing behind it all.  Yes marketing.  News outlets offer sensational stories that often give us misleading information to get us to watch, read, and listen.  The recurring theme is how our “head” is often at odds with our “gut” when we filter information about risk.  You’ll have to read it to find out which wins most often.