Framing the Dialogue

Posts Tagged ‘consumers’

I, Pencil

I ordered a copy of this writing at the suggestion of a speaker at a workshop that I recently attended. I love when others recommend books that they truly enjoy. Though more of a pamphlet than a book, I, Pencil contains a powerful message. Author Leonard Read’s 50th Anniversary Edition of I, Pencil arrived at my door and expecting more of a book I was somewhat disappointed at its lack of girth…until I started reading.

Predictably Irrational

predictable irrationalSome of the great truths that most of us (actually all of us) believe about ourselves is that we are great drivers (it’s always the other jerk), that we look good in our favorite outfits, and we make good, rational decisions.  In Predictably Irrational author Dan Ariely leaves our delusions about driving and fashion alone and focuses on “The Hidden Forces That Shape Our Decisions.”