Framing the Dialogue

Posts Tagged ‘chocolate’

Predictably Irrational

predictable irrationalSome of the great truths that most of us (actually all of us) believe about ourselves is that we are great drivers (it’s always the other jerk), that we look good in our favorite outfits, and we make good, rational decisions.  In Predictably Irrational author Dan Ariely leaves our delusions about driving and fashion alone and focuses on “The Hidden Forces That Shape Our Decisions.”