Framing the Dialogue

Keeping Up With The Barbies

I should probably check this story on Smoking Gun.  Reuters is reporting that Mattel is going to come out with new Barbies fashioned after the Kardashian sisters.  I remember buying one of my daughters “Paleontologist Barbie” and the brand is famous for some of the career choices available for Barbie, including President of the United States.  Why on earth would Mattel risk the wholesome Barbie brand by featuring Kim, Kourtney, and Khloe?

Top Ten Reasons Why Mattel Will Offer a Kardashian Barbie

  1. They figured they could make a lot of money on clothing by using less fabric and charging the same amount
  2. They got a deal on orange/tan plastic
  3. The Kris and Bruce Jenner dolls were just too creepy
  4. Mattel engineers finally perfected Barbie hip joint that spreads very very wide
  5. Mattel wanted to enter skank market
  6. They want to enter the high-tech market and each version will have Blue-tooth so they can communicate and argue with each other [Warning:  mature audiences only]
  7. Another stab at high-tech market so the models will be Wifi enabled and can receive rants from Kris Jenner every fifteen minutes
  8. Mattel sees this as a path into the lucrative adult doll market
  9. Accessories  accessories  accessories…disolvable marriage licenses, stripper poles, mini video cameras, numerous husbands, etc
  10. Sees Kardashian versions as “no brainer” since the plastic dolls will be so lifelike
  11. Bonus:  engineers screwed up voice box and turned out too nasally…already invested in thousands…had to use them somewhere.

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