Framing the Dialogue

Using the phrase “The Power of Thinking Without Thinking” to describe your own book does not sound like a smart way to publicize your book.  I thought that there was far too much thinking without thinking going on in the world.  So why would I read this? 

I liked Malcolm Gladwell’s first book The Tipping Point not just for its information, but also because of his writing style.  Gladwell’s books provide a lot of information, but he writes in a very readable style and in an interesting way.  Based on this, I bought the book.

Have you ever been faced with a decision and the answer seems fairly simple?  Maybe someone asks you to do a favor, or your children want to go somewhere with friends, or your boss asks you to take on a project, or even if someone asks you to put a white powder in your suitcase at the airport.  You want to say “sure,” but in your heart/mind the simple answer does not seems correct.  You cannot explain why?  You just have a feeling.

Blink is about trusting that feeling and “changes the way you understand every decision you make.  Never again will you think about thinking the same way.”   Read all of Malcolm Gladwell’s books, but Blink is a Top Ten Book for me.